There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever work with.
Today we’re going to start with a brief look at the three paths every business faces and show you which one is the path to success. Then we’ll talk about the mindset it takes to attract the “big fish.”
There are three major paths a business can take:
- Snail Speed
- Shooting Star
- Catch the Big Fish
Most business owners ended up working themselves into the ground without much reward or success. This is what happens when you fool yourself into thinking you will find quick success. You may also find yourself following this path when you are afraid of change.
This describes a business that shoots to the top so fast you are overwhelmed and don’t have the right resources in place to adapt. This can also happen from being overwhelmed by small clients and not taking the time to find large clients, which will sustain your business after the small client sales slow.
“Catch the Big Fish”
This is the path that allows you to build at a steady pace that you can manage by not allowing your customers to outpace you. You can do this by putting these tips to work:
- Attract, keep and lock in big clients.
- Integrate “big business” culture into your company and employees.
- Acquire the expertise you need to grow.
- Have the courage to make changes as you grow.
Now we are going to transition a bit and talk about the “big fish” mindset. It may sound easy to just find and catch that big fish, but if you are stuck in the small business mindset, you may find it harder than you think.
Think of all the benefits of aiming at bigger clients:
- Highly Profitable
In order to catch the big fish, you need to believe your company can make a difference with theirs. It’s easy to get into the thought that a large company doesn’t need anything from a small business like yours, but this is totally wrong!
Once you take a look at how big companies operate, it’s important to know which ones are the best fit for your company. One of the best ways to get in the door is by knowing someone on the inside who can put in a good word for you.
If you’re not sure where to start and feel a little intimidated about catching big fish, try our FREE test drive to get help from our amazing business coaches.
Get in contact today!
In the last post we talked about how to figure out what your customers want out of a positive shopping experience. Today we’ll talk about the concept of Deliver +1 and how this concept can take your customer service to the next level. I’ve decided to split up this post so the next one will cover the 1% Rule.
Consistency is the key to any great customer service experience. If you want to take your satisfied customers to Raving Fan status, you have to go above and beyond the average customer service experience.
There are three ways to develop consistency:
Avoid offering too many customer service options.
We sometimes get so caught up in giving customers what they want we get away from our original vision. Instead, stay true to your vision and offer one or two solid customer service techniques that will set you apart from the competition.
You need to fine tune the current systems you are using before you can add anything to the mix. There’s nothing worse than launching a new program when you haven’t even worked out the kinks of an old system.
Put solid systems into place.
Once you know what you’re going to offer, you need to have a system in place to execute it flawlessly every time. This system needs to consistent of the right people in the right roles and responsibilities and technology that guarantees a positive experience every time. Emphasis needs to be placed on the results, which ultimately is the satisfaction of the customer.
Good training is the key.
Once you have your system in place you need to train people to use it properly and efficiently. This helps your people deliver the results your customers are looking for. While, train is essential for the system to work and for all your people to work together cohesively, appreciation will go a long way.
I hope this has given you a look into what you need to do in order to have a quality customer service system in place. If you need help, try our FREE test drive and gain access to a wealth of resources, tools and coaching.
Get in contact today, email us at email@example.com
It will be very interesting to see what effect the latest snowfall in the UK has on business. Will more businesses finally embrace home / remote working or will the majority of business owners enforce that everyone has to brave the elements, reduced public transport, and scary icy roads to be in the office to work their 9-5?
If more companies had an empowered approach to business and rather than micromanaging their employees – empowered them to work where ever they saw fit, productivity in the UK would soar and “blips” like the weather etc would have little to zero effect on business.
Leaders should focus more on the quality of the tasks completed and the time taken, than how many hours the employee works.
Would you prefer a team of people who can smash their tasks/projects within three days rather than five – or would you feel cheated as they “should have been at their desks for the additional two days?”
Modern productivity tools such as Evernote empower teams to work in total unison and aren’t dependent on the team to be sat in the same office. It wouldn’t matter if the team working on a project were all in different corners of the globe. Just think how much more productive your team could be if they were all working different time zones? Suddenly you could have 24 hours a day focus on your business…
My final thought on this and yes this comes from personal experience –
If people are managed in a certain way, then they will behave in a certain way.
“Richard Hunter-Rice is an Evernote Certified Consultant and offers productivity support to small business owners, for further details please go to: Evernote
Richard also runs Minerva Growth – the business works with small business owners and typically will triple the number of leads they get and dramatically increase profits. To learn more:
Today I’m going to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation.
There are three main areas of business development:
If done well, these three areas will help you build a solid foundation for your business. So let’s talk about each one of these for just a minute.
Innovation should not be confused with creativity, which is the expression of ideas. Innovation is taking these ideas and putting them into action. This is where a large amount of your focus should be in the beginning and even throughout your business’ entire lifespan.
This, of course, refers to the numbers. We are talking about the value of your innovation. The best way to gauge this is by your customer response. Look to positive responses for what you are doing right and keep on doing it. Look to your negative responses to find out what you’re doing wrong and fix it. This will enable you to keep growing and progressing with the needs of your customers and business climate.
Once you’ve had a chance to find which areas are working, you can narrow down those areas and concentrate on making them the standout ideas. You shift your focus here to get the most out of your business and to meet the needs of your customers.
We can help you work through these three areas to put together your franchise prototype during your FREE test drive with Minerva Growth.
In the next few blogs
We are going to transition to the 7 specific areas you need to consider in your franchise prototype process:
- Primary Aim
- Strategic Objectives
- Organizational Strategy
- Management Strategy
- People Strategy
- Marketing Strategy
- Systems Strategy
These 7 areas will fine turn your plan for the ultimate level of success.
The biggest area of turn-key businesses is franchises. There is a franchise for every industry across the world, they are fairly easy to acquire and come with practically a “pop up” business of the box pre-assembled system. McDonald’s is a prime example that everyone knows, in fact, it is a $40 billion, 28,707 strong example. Huge.
So in this blog, I am going to talk about:
- Business Format Franchise
- The Franchise Prototype
- Franchise Prototype Standards
Business Format Franchise
The business format franchise came from an earlier model which was called the “trade name” franchise. The big change was in the rights.
During the “trade name” days, the franchise owner only had marketing right’s, now franchise owners have owning rights to the entire business including all of their systems. This has allowed for a huge shift in focus, to go from the quality and name recognition of the products carrying the business, to sales techniques that carry the business.
The Franchise Prototype
It was really the franchise prototypes that allowed for the changes to be made that help today’s franchises really stand out. With the techniques developed by the owners, instead of the corporation.
This can and does make a very significant difference to the success of the franchise, as the owner can custom tailor their marketing and promotions – to the direct needs of their local target customers.
Franchise Prototype Standards
Now, the above being said – no one in their right mind would purchase a franchise if the parent company didn’t have a solid plan of action set up to ensure the success of the business. So, there are a few standards that are put into place that helps jump start the process of opening a successful franchise.
Build a model of prospective customers/clients, suppliers, creditors and employees who will consistently offer high quality work.
- Build a user-friendly model that can be used by individuals withany skill set.
- Build a defect-free model.
- Build a model with Operations / Standards Manuals.
- Build a model that will provide guaranteed & consistent results.
- Build a model that encompasses the same branding in colour, dress and facilities codes.
These are all ways the parent corporation makes sure their brand stays the same and in the front of the minds of customers. When you are purchasing a widely-known brand you will attract customers just for being you.
If you are considering purchasing a franchise, talk with Minerva Growth. Our experienced business coaches will be able to take you through our no cost test drive.